Packaging and Labeling in B2C Fulfillment: Why It Matters More Than Ever

Let’s quickly help you differentiate between these two most popular concepts in B2C and e-commerce supply chains.

• Packaging protects and presents the product.
• Labeling provides information about the product, shipment, and handling.

Together, they guarantee safe, reliable, and professional delivery.

Let’s explore why order packaging has become so prominently significant in B2C fulfillment:

• Protects goods during storage and transportation.
• Enhances brand image through beautiful, creative designs and presentations.
• Increases customer satisfaction by improving the entire unboxing experience.
• Supports sustainability goals with eco-friendly materials.

Accurate labeling allows faster order picking, error-free dispatching, and real-time tracking. It reduces manual mistakes and makes sure each and every parcel reaches the right destination on time.

Most 3PL warehousing providers like WELPL offer a variety of value-added services to give brands a competitive edge:

• Personalized packaging and labeling solutions.
• Automated label printing.
• Kitting and bundling services.
• Quality checks before shipment.
• Reverse logistics.

Let’s list out some tried and tested tips and tricks that can help brands make their packaging efforts more sustainable:

• Make use of recyclable or compostable materials.
• Reduce the usage of plastic.
• Optimize box sizes.
• Choose eco-friendly inks.
• Partner with green logistics providers.

All of these things can together support a cleaner and more sustainable supply chain.

The Bottom Line: In a world where customer experience defines business success, packaging and labeling are indeed the first and last impressions of your brand. Make them count, with strategy, technology, and utmost care.