D2C E-Commerce Value Chain

Powering D2C Brands with Seamless Fulfillment from Start to Finish

Delivering directly to customers? We manage your entire D2C e-commerce value chain – from warehouse to doorstep – so you can focus on growing your brand.

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Your D2C Brand Deserves a Fulfillment Partner That Can Keep Up

In today’s competitive online marketplace, D2C brands like Mamaearth, Plum, Lenskart, and Sugar are redefining how businesses sell. Direct-to-consumer (D2C) allows brands to deliver orders directly to customers, without involving middlemen. But this comes with its own set of challenges.

From managing inventory, quality control, and fast delivery to handling COD and returns – the entire D2C value chain must be accurate, quick, and reliable.

That’s where WELPL steps in.

We take care of each and everything. From receiving your products from suppliers to storing, processing, and delivering each order – our D2C warehousing and fulfillment solution handles it all.

The D2C E-Commerce Value Chain – Simplified by WELPL

Here’s how we manage your entire D2C logistics and fulfillment journey:

1. Inbound Coordination and Transportation

We begin by scheduling appointments and coordinating with your suppliers or distributors.

Arrange pickups
Ensure timely transportation
Smooth inward movement into our D2C warehouses

2. Receiving and Quality Check

Every product is checked before it’s stored.

Visual QC and barcode scanning
SKU verification
Damage control and rejections

3. Secure Storage

We store your products in well-organized, secure, and scalable warehouse spaces.

Real-time inventory tracking
FIFO/FEFO methods
Dedicated D2C inventory zones

4. Order Processing and Fulfillment

Once your customers place an order, we make sure to process it as quickly as possible.

Picking, packing, labeling
Use of tamper-proof packaging
Platform integration for real-time order sync

5. Last-Mile Delivery

We deliver directly to your customers with utmost care and speed.

Courier allocation based on speed and location
COD handling
Real-time delivery tracking

6. Returns and Reverse Logistics

We handle returns smoothly, ensuring a positive customer experience.

Pickup from customer doorstep
Re-QC and restocking
Transparent return updates

Industries We Serve in the D2C Landscape

We manage D2C fulfillment for brands across multiple categories:

Apparel, Fashion, and Fitness

Clothing, footwear, activewear

Cosmetics and Skincare

Beauty, grooming, and personal care products

Eyewear and Accessories

Glasses, lenses, watches, bags

Healthcare and Pharma

Supplements, fitness gear, organic products

Home and Lifestyle

Decor, appliances, kitchen tools

Baby and Kids Products

Toys, baby care, clothes

If you're a D2C brand looking to scale, our tech-enabled supply chain solutions are built just for you.

Why Brands Choose WELPL for D2C Fulfillment

We don’t just store and ship — we help your D2C brand grow with speed and precision.

Accurate Inventory Tracking – Real-time updates

Fast Order Processing – Same-day or next-day dispatch

Nationwide Reach – PAN-India storage and shipping coverage

Reliable COD Services – Handle cash securely

Round-the-clock Support – Our team always has your back

Tech-First Operations – Smart WMS, live inventory tracking dashboards

35+ Fulfillment Centers

Same/Next-Day Delivery

20,000+ Pin Codes Covered

Reduced Logistics Costs

For example, a cosmetics and beauty brand receives 500 daily orders via its D2C website. We receive their products, store them in our facility, and fulfill every order with customized packaging. Customers get their parcels within 1–2 days — without the brand worrying about storage, last-mile delivery, or returns. WELPL handles it all.

Inside Our D2C Warehouses and Fulfillment Centers

We operate modern, strategically-located, tech-powered D2C warehouses across key Indian cities. Here’s what you get:

Organized racking for fast-moving SKUs
WMS-powered operations for error-free order handling
Easy dock access for fast loading and unloading
CCTV and 24x7 security for inventory safety
Temperature-controlled zones for sensitive products
Custom packing stations for brand personalization

Personalized Packaging and Brand Experience

Customers remember the unboxing experience as much as the product itself. For D2C brands, packaging is part of the product. At WELPL, we help you make the right impression with every order. We provide customized packaging at our D2C fulfillment centers to reflect your brand identity.

Here’s how we help you stand out:

Custom boxes, sleeves, tissue wraps, and inserts
Branded tags, labels, and thank-you notes
Promo flyers, discount codes, and feedback cards
Support for seasonal, influencer, and campaign packaging
Eco-friendly options for sustainable D2C brands

For example, an apparel brand wants each parcel to include a thank-you card, trial sample, and discount code. We handle this daily – no delays, no extra hassle.

With WELPL, your product doesn’t just arrive – it creates an experience.

Ready to Scale? WELPL’s Warehouse Fulfillment Can Help

Customer Experience and Post-Purchase Support

In the world of D2C, the customer journey doesn’t end at delivery — it begins there.

At WELPL, we help you deliver not just products, but also a smooth post-purchase experience that builds loyalty and reduces churn. From easy returns to fast refunds and real-time customer support – we act as an extension of your brand.

What we offer:

Instant updates on order and return status
Easy pickup and exchange scheduling
Real-time query resolution through platform integrations
Dedicated support for your team for order-related escalations
Reshipments and follow-ups managed by our fulfillment experts

Tech Efficiency, Warehouse Fulfillment – Our All-In-One Platform

Warehouse Fulfillment is our tech backbone – giving you full control in one dashboard:

View orders, stock, and delivery status in real-time
Integrate with Shopify, WooCommerce, Amazon, and more
Track returns, inventory levels, and reports with ease
Automate order routing and courier selection

Whether you get 50 orders or 5,000 daily, our platform ensures everything runs smoothly.

Scalable Solutions for Growing D2C Brands

Your order volume may grow every month – and we grow with you.

Flexible storage space
Easy onboarding in new locations
Extra support for seasonal or campaign-based spikes
Affordable pricing with no hidden charges

You focus on customer acquisition – we’ll handle sourcing, storage, delivery, and everything in between.

Let’s Build Your D2C Success Together

Your customers expect fast shipping, perfect packaging, and easy returns. With WELPL, you deliver all of that – without lifting a finger.

Let’s take your D2C brand to new heights.

Reach out today for a free consultation.

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01 May 2025

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902, 9th Floor, Vipul Business Park, Sector 48, Gurgaon, Haryana-122018.

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D2C E-Commerce Value Chain

Powering D2C Brands with Seamless Fulfillment from Start to Finish

Your D2C Brand Deserves a Fulfillment Partner That Can Keep Up